Resume
Experience
Jul 2021 - Present
DIRECTOR OF COMMUNICATIONS
School City of Mishawaka
Mishawaka, Indiana
Responsibilities
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Developed and executed a comprehensive communications strategy to align with the district’s goals.
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Act as the primary point of contact for media inquiries, managing all media relations and crisis communications.
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Oversee all social media platforms, including content creation, tracking, policy development, archiving, and staff training.
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Coordinate with school leaders, elected officials, and community members to ensure timely and accurate communications.
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Design and distribute communication materials, including email campaigns targeting internal, parent/family, and community audiences.
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Maintain consistent and positive messaging, ensuring brand alignment across all communications.
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Manage the design and upkeep of district and school websites, ensuring content is up-to-date and user-friendly.
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Collaboratively work with senior leadership team in support of internal programs and initiatives.
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Lead a team of communications and marketing professionals, fostering collaboration and professional growth.
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Plan, organize, and execute corporate events, securing sponsorships and promoting engagement.
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Design and distribute employee gifts bi-annually for 750+ staff members.
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Capture event photography and produce visual content for marketing, social media, and websites.
Jan 2011 - Jun 2021
PROJECT MANAGER FOR VISION INITIATIVES AND CORPORATE ANALYTICS
School City of Mishawaka
Mishawaka, Indiana
Responsibilities
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Led cross-functional teams to manage and execute vision initiative work groups across the school corporation.
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Created, maintained, and updated corporate analytics and data-driven presentations for senior leadership.
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Managed the marketing and promotion of large-scale initiatives, producing marketing plans and budget proposals for Board approval.
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Designed and managed corporate annual events, including coordinating logistics and securing sponsorships.
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Enhanced internal communications through emergency alerts and community messaging.
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Created and edited videos, stories, and other media content for district marketing.
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Assisted with media relations, contributing to positive public relations and branding efforts.
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Reimagined and successfully launched an award-winning United Way Campaign, engaging staff participation.
Jan 2003 - Dec 2010
ADVERTISING AND PROMOTION ASSISTANT
Digger Specialties, Inc.
Bremen, Indiana
Responsibilities
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Designed and updated promotional materials, including brochures, websites, pricing manuals, and product catalogs.
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Maintained inventory of all marketing materials, ensuring accuracy and availability.
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Created and updated product training presentations, marketing DVDs, and promotional forms.
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Assisted with press releases and copyediting for marketing collateral.
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Supported national trade shows and dealer conventions, helping coordinate logistics and marketing efforts.
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Proofed and ensured the quality of marketing materials before release.
Expertise
Attention to Detail
Team Leadership
Budgeting
Project Planning
Accountability
Customer Experience
Creativity
Resource Management
Skills
Microsoft Office Suite
Photoshop
InDesign
Premiere Pro
Web Design
Social Media
Analytics Software
Microsoft Project