STRATEGIC COMMUNICATIONS & MARKETING LEADER
ENROLLMENT MARKETING CAMPAIGN
More than a school.
A place to belong.
A multi-channel enrollment campaign to showcase what makes School City of Mishawaka different—our people, our opportunities, and our community.
01 / THE OPPORTUNITY
Telling a bigger story.
As the enrollment landscape shifted and families had more choices than ever, the district needed a refreshed approach to communicate what makes Mishawaka special. The goal was to create a campaign that felt authentic, highlighted real students and staff, and positioned Mishawaka as a place where every child can thrive.
02 / THE CAMPAIGN
Real stories.
Bright futures.
The campaign brought the district's brand to life through authentic storytelling, consistent visuals, and a clear, family-focused message. We used a mix of print, digital, social media, video, and community outreach to reach current and prospective families.
03 / KEY MESSAGES
STRONG ACADEMICS
Challenging and supportive learning environments.
OPPORTUNITIES FOR ALL
Programs for every interest and passion.
A SENSE OF BELONGING
A welcoming and inclusive community.
PREPARED FOR WHAT'S NEXT
Real-world skills and pathways to future success.
04 / RESULTS
A stronger, more connected community.
INCREASED ENROLLMENT INQUIRIES
HIGHER ENGAGEMENT ACROSS DIGITAL CHANNELS
POSITIVE COMMUNITY FEEDBACK
GREATER BRAND AWARENESS
05 / THE IMPACT
More students. A stronger Mishawaka.
The enrollment campaign helped the district share a consistent, authentic message across every platform—highlighting what makes Mishawaka a special place where students can belong, grow, and achieve. It reinforced our brand, strengthened community pride, and supported long-term enrollment goals.